Working Model and Market condition of RTB – Real Time Bidding

These days, we want everything very very fast. Work should be easier and transparent. RTB is doing all these job for advertisers and marketers. In the first part, we looked at the outline of RTB. Now lets have a detailed factors of these new magic tool. The biggest innovation in advertising world allows you to bid...

Outline of RTB – Real Time Bidding

RTB is a data-driven buying model through which ad agencies place auction-based bids for individual ad impressions. This process takes place in milliseconds, allowing agencies to adjust their strategies almost immediately based on the performance of individual sites and ad impressions. RTB, as defined by Park Associates, describes the automated process of buying and selling...