Consumers have adopted mobile faster than businesses can keep up and they have all of the power, says Jason Spero, Google’s vice president of performance media.
Very true. Recently, baby center surveyed 1,000+ US expectant women and moms with children up to 8 years old. The most appealing feature of the mobile advertisement is coupons, cited by 72% of women. 30% of the women cited deals nearby and makes it second most favorite Mobile Advertisement feature.
The least used feature is subscribe to newsletter with only 7% of the votes. Coupon has gained 19% more votes then last year while ads for a useful app has lost 4% popularity then last year’s survey.