Paper’s Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover

kimKim Kardashian, a 34-year-old reality star’s Paper magazine cover which intended to #breaktheinternet Tuesday featured her completely naked and lathered in oil. It wasn’t only one photograph but a series of photographs which were twitted either by Kim Kardashian, Kayne West (her husband) or the Paper magazine itself.

It may not break the internet but surely entertain it. Not only did Kim Kardashian do Paper Magazine’s naked photo shoot for free, it was also her idea to show off all her assets !! It no doubt put Kim Kardashian again in the top but what about the Paper Magazine itself ??

Most of the people didn’t even know the name of the magazine “PAPER” before a week and it became talk of the town overnight. On November 12, according to a representative of the magazine, when it’s newest issue hit the newsstand:

  • Their traffic hit 6.6 million page views with 5 million of those being unique visitors.
  • This was just direct traffic to the site, and did not include the billions of impressions created on social channels and news outlets.”

Impressive, for sure. As of late Friday, Kim Kardashian had tweeted her one picture which has got 49,000 retweets and 54,000 favorites on Twitter. Her husband, Kayne West, retweeted one of the magazine’s photos and has got 80,000 retweets and 89,000 favorites. The Paper magazine was also bold enough to tweet eight Kim Kardashian photos and it got collectively 8,256 retweets and 7,624 favorites on Twitter.

One of the most sexy campaign was successful enough for the Paper magazine to catch the enough eyeballs to stay on top of the mind and become famous among the target audience.

Source : http://www.adweek.com

http://www.twitter.com

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