Ecommerce has crossed new lines.US retail e-commerce spending reached a new peak of $161.5 billion in 2011, representing a 13% increase from $142.5 billion in 2010, according to February 2012 figures from comScore.
The top-performing online shopping product categories in Q4 2011 all grew at least 18% compared to a year earlier.
digital content & subscriptions ;
jewelry & watches;
and computer software.
What do they want for shopping online??
52% of all e-commerce transactions in Q4 2011 included free shipping.
According to other comScore data from December 2011, 36% of internet users said that free shipping was very important to them and that they would not make a purchase without it. A further 42% of the respondents said that free shipping was somewhat important and that they were active seekers of free shipping deals. In fact, results from an October 2011 e-tailing group survey indicate that free shopping is the most important website feature for consumer. With 73% of respondents rating unconditional free shipping as a top 2 very important or critical feature when making a purchase from a website, ahead of free returns (70%), and sales and specials sections (62%).
Ecommerce is certainly going to be the heart of all the sales activity.