Twitter users say only 36% of the tweets are worth reading

How many tweets do you receive everyday?

How many of them do you find interesting and from that worth reading?

 

Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39% and said 25% were not worth reading, according to [pdf] research released in January 2012 by Carnegie Mellon University (CMU), which looked at data gleaned from December 2010 to January 2011.

Most dislike tweets ??

The Twitter audience appeared to value learning about new content

” I am out of mood” ” I am very happy”…..

“me now” tweets regarding current mood or activity were among the most disliked, with just a 22% chance of being rated worth reading.

“Question to followers” tweets were the least disliked of the various categories studied, with an 18% probability of being rated not worth reading.

Loves reading tweet..

The leading reason for rating a tweet worth reading was that it was informative (48%), while being funny (24%) was also a popular attribute.

Some more interesting insights…

  •  Link-containing tweets between 120 and 130 characters in length had the highest click-through rates (CTR) according to recent analysis from Dan Zarrella.
  • According to Zarrella’s analysis, the highest CTRs are on links that appear approximately one-quarter of the way through the tweet.
  • Tweets containing “via,” “@,” “RT,” “please,” and “check” had higher CTRs than tweets without those words.
  • Zarrella also found that tweets posted on Friday, Saturday, and Sunday had higher CTRs than those posted during the week.
  • Tweets posted in the afternoon hours (ET) also had higher CTRs than those posted in the morning.

Let me know your tweet experience…

Which are the types of tweet you love to read and you hate to read..???

 

 

 

 

About the Data: The CMU analysis is based on data from December 30, 2010 to January 17, 2011. The dataset includes 43,738 tweet ratings from 1,443 users. These users rated the accounts they followed, an even broader population of 21,014 Twitter users. All analysis is drawn only from follower ratings.

 

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